

When it comes to choosing the best platform for automatically managing and streamlining employee workflows, Moveworks always leads the way. Moveworks is popular as an AI-powered employee support platform, especially for large enterprises with complex IT and HR environments. Its automation capabilities, deep integrations, and AI-driven resolution engine are impressive.
But, Moveworks’ pricing is typically high, contract-heavy, and designed for organizations with thousands of employees, dedicated IT teams, and long implementation cycles.
For SMBs and fast-growing mid-market companies, this model often becomes a bottleneck. Costs scale with headcount rather than actual usage, deployments take time, and even small changes may require vendor involvement. As a result, SMBs struggle to experiment, iterate, and scale automation without overcommitting budget and resources.
This is where Workativ stands out as a more practical alternative. With faster time-to-value, simpler setup, and pricing built for flexibility, Workativ makes AI automation accessible without the enterprise overhead, helping teams scale support efficiently, not expensively.
Moveworks is an AI-powered employee support platform that automates IT, HR, and internal service requests. It positions itself as a “single front door” for employees to get help, resolving issues such as password resets, software access, HR policy questions, and workflow-based requests through conversational AI.
In 2024, Moveworks was acquired by ServiceNow, signaling a deeper push into large-scale enterprise service management. This acquisition aligns Moveworks tightly with ServiceNow’s ITSM ecosystem, reinforcing its enterprise-first strategy.
While this move strengthens its presence in large organizations, it also raises questions for SMBs around pricing, flexibility, and long-term accessibility, especially as ServiceNow bundles and enterprise licensing become more central to its roadmap
Moveworks uses natural language understanding and AI reasoning to identify employee intent, pull answers from connected knowledge sources, and trigger workflows across enterprise systems like ServiceNow, identity providers, and HR tools.
At its core, the platform:
While the technology is sophisticated, it is also expensive and operationally heavy. Across multiple review platforms, users consistently point out that Moveworks requires significant setup effort, ongoing configuration, and enterprise-level budgets. For many teams, especially outside Fortune-scale organizations, this makes adoption and scaling difficult.
With the ServiceNow acquisition, customers are also seeking clarity: Will Moveworks become more accessible—or even more enterprise-locked? This review aims to answer that.
Before diving into features and pricing, it’s important to understand how real customers experience Moveworks day to day. Reviews from platforms like G2 reveal a consistent pattern: strong enterprise capabilities paired with high cost and complexity.
Moveworks is especially helpful for quick IT requests, such as password resets and access issues, allowing problems to be resolved in minutes without opening a ticket. It saves time by reducing back-and-forth with IT support and delivers instant answers directly in Slack. This makes it easier to handle small, recurring tasks and maintain a smoother, more productive workday.
Moveworks can feel slow to respond, which impacts the overall user experience, especially when quick resolutions are expected. Integration can also be challenging for organizations running older or legacy software setups, as connecting Moveworks to existing systems often requires significant effort and technical involvement. The platform tends to work better in environments already aligned with modern tools like iServe, making it less flexible for teams with diverse or outdated infrastructure.
Moveworks has introduced meaningful improvements that enhance both employee experience and operational efficiency. Its conversational AI now offers proactive suggestions by anticipating employee needs, rather than only responding to questions. Upgrades to language understanding and context handling help resolve even complex requests faster, reducing frustration and limiting the need for manual escalations.
Moveworks stands out for its strong natural language processing that accurately understands complex, multi-step employee requests. Its agentic automation can resolve issues end-to-end across IT, HR, and Finance systems without human involvement. This leads to faster ticket resolution and noticeable productivity improvements across teams.
Some customers express concern that Moveworks may become increasingly optimized for the ServiceNow ecosystem over time. This creates uncertainty for organizations using other platforms like Jira or Freshservice, as long-term integration support may weaken. There is also concern that product innovation could slow as development efforts shift toward deeper ServiceNow integration rather than independent feature development.
While Moveworks is effective for most common IT issues, some complex or rare scenarios still require human intervention. Users also note that initial setup and ongoing customization can be time-consuming and often demand deep knowledge of both the platform and the existing IT environment. These challenges create friction during implementation, even though the tool's overall value remains strong.
Moveworks can struggle in rare or highly complex situations that fall outside its core scope, often requiring human intervention. These handoffs can slow resolution times and reduce efficiency. Users also note that initial setup and customization require significant effort to ensure the platform aligns with organization-specific requirements.
Organizations that already have mature processes for software deployment, password resets, or account recovery may see limited additional value from Moveworks. Users also note that achieving accurate responses requires continuous fine-tuning, especially to ensure the right knowledge base articles are surfaced consistently.
A frequent concern with Moveworks is the time and expertise required for deep integration and ongoing tuning. This becomes more pronounced outside of ServiceNow-centric environments, where setup and optimization can feel complex and resource-intensive.
Moveworks combines conversational AI, automation, and enterprise knowledge management to support large-scale employee operations. Below are the core features that define the platform:
Moveworks delivers strong value for large enterprises with complex internal operations, but its design choices create clear limitations—especially for SMBs and fast-growing organizations.
Pros:
Cons:
Moveworks is mainly used by large enterprises to automate common internal support requests and reduce the load on IT and HR teams. Below are the most common ways organizations use Moveworks today:
These use cases show why Moveworks works well in large organizations, but they also explain why smaller teams may find the platform too complex and costly for their needs.
Moveworks does not publish its pricing publicly. Instead, it follows a quote-based, enterprise-first pricing model, negotiated through sales-led contracts. Since its acquisition by ServiceNow, Moveworks pricing has become even more closely aligned with large-enterprise buying patterns and ServiceNow’s broader commercial structure.
Based on customer disclosures and aggregated reviews on platforms like G2, Moveworks typically charges $100–$200 per employee per year. While this may seem manageable in isolation, the total contract value escalates quickly. often reaching six-figure annual costs for mid-sized organizations.
Key pricing drivers include:
The ServiceNow acquisition has introduced additional considerations for buyers:
For large enterprises with thousands of employees, stable headcount, and existing ServiceNow investments, the economics can make sense. Automation at scale often justifies the cost, and long-term contracts align with enterprise procurement norms.
For SMBs and fast-scaling companies, however, the model is far less forgiving. High upfront commitments, long implementation cycles, and tighter coupling with ServiceNow create barriers to experimentation and incremental scaling. In many cases, the overhead outweighs the benefits, making Moveworks a strong enterprise solution, but a challenging fit for smaller, more agile teams.
Before we break down why Workativ is often chosen over Moveworks, it’s important to see how the two platforms differ not just in capabilities but in practical cost, deployment, and usability. Moveworks leans heavily into enterprise-grade contracts and ServiceNow-aligned pricing, which can be a hurdle for SMBs and mid-market teams. Workativ, by contrast, delivers flexible, outcome-driven automation that scales without locking teams into long contracts or enterprise overhead.
Pricing flexibility that scales with usage
Workativ’s pricing is transparent and tiered, allowing organizations to choose a plan based on the volume of AI sessions and features they need—rather than charging per employee. This makes it easier for SMBs to start small and grow gradually, while enterprises benefit from predictable costs tied to actual usage.
Clear pricing structure
Workativ offers the following tiered pricing plans, which are billed monthly or annually.
The key difference lies in how costs scale. Workativ prices by sessions, not employee count or opaque enterprise bundles. This means organizations pay based on actual usage rather than total workforce size, avoiding inflated costs when only a subset of employees actively use the AI agent.
No-code customization for all teams
Workativ’s 100% no-code platform means internal teams can build, train, and manage AI agents without relying on external professional services. This dramatically reduces time and dependency, making automation projects faster and more autonomous.
Broad integrations beyond single ecosystems
Unlike Moveworks, which is often tightly coupled with the ServiceNow ecosystem, Workativ connects seamlessly with a wide array of IT, HR, and business systems. This makes transitions smoother and preserves existing tech investments.
Fast time to value
With prebuilt workflows and quick configuration, Workativ enables teams to go live in weeks, not months—a stark contrast to the longer ramp that many organizations experience with traditional enterprise automation platforms.
Better economics for SMBs and enterprises alike
For SMBs, Workativ removes traditional enterprise barriers: no long contracts, no heavy onboarding, and no inflated per-user costs. Teams can deploy AI employee support quickly and scale at their own pace.
For enterprises, Workativ offers the same automation depth with far greater agility. It supports phased rollouts, mixed tech stacks, and seamless transitions—without vendor lock-in or ServiceNow dependency.
Workativ delivers enterprise-grade outcomes without enterprise friction, making it the most practical alternative to Moveworks for organizations focused on speed, flexibility, and real ROI.
When comparing employee support AI platforms, the real difference shows up in who the platform is built for and how easily teams can scale without friction. While Moveworks is optimized for large, ServiceNow-heavy enterprises, Workativ is designed to serve both SMBs and enterprises with speed, flexibility, and predictable economics.
Category | Moveworks | Workativ |
Target market | Large enterprises | SMBs to enterprises |
Pricing | High, quote-based | Transparent, usage-based |
Time to deploy | Months | Weeks |
Customization | Services-led | 100% no-code |
Integrations | ServiceNow-centric | Tool-agnostic |
Scalability for SMBs | Limited | High |
Choosing the right AI platform for employee support goes beyond feature checklists; it’s about how well the platform fits your organization’s scale, speed, and long-term flexibility. While enterprise-first solutions like Moveworks are well-suited for large organizations with stable headcounts, standardized systems, and long procurement cycles, they can introduce unnecessary cost and complexity for many teams.
For SMBs and fast-growing companies, the priorities are different: faster time-to-value, predictable pricing, and the ability to adapt automation without vendor dependency. This is where platforms like Workativ stand out. With usage-based pricing, no-code customization, and broad integrations, Workativ supports IT, HR, and internal operations without locking teams into rigid ecosystems or multi-year contracts.
Ultimately, the right platform is one that not only solves today’s employee support challenges but also scales effortlessly as your organization evolves across departments, tools, and use cases. The goal isn’t just automation; it’s sustainable, flexible AI support that grows with your business.
Want to see how this works in practice?
👉 Book a demo with Workativ and explore how you can launch AI-powered employee support in weeks—not months—without enterprise friction or unpredictable costs.
Moveworks is primarily built for large enterprises. Its per-employee pricing, multi-year contracts, and long implementation cycles often make it difficult for SMBs to adopt and scale cost-effectively.
Moveworks pricing is not publicly listed, but customer reviews commonly cite costs of $100–$200 per employee per year, often resulting in six-figure annual contracts. Most deals also require multi-year commitments and paid onboarding.
Since being acquired by ServiceNow, Moveworks has become more tightly aligned with ServiceNow’s ecosystem. This strengthens enterprise ITSM use cases but can increase dependency on ServiceNow bundles and reduce flexibility for non-ServiceNow customers.
Commonly cited limitations include high pricing, slow time to market, complex customization, and limited flexibility for organizations outside large enterprise environments.
Workativ is widely considered a strong alternative for teams that want enterprise-grade automation without enterprise friction. It offers faster deployment, usage-based pricing, and full no-code customization.
Unlike Moveworks’ quote-based model, Workativ provides transparent plans, including a free tier, a Business plan starting at $349/month, and enterprise options. Pricing is tied to usage rather than employee count.
Workativ is designed for both SMBs and enterprises. SMBs benefit from low entry cost and fast setup, while enterprises gain flexibility, scalability, and control without long-term lock-ins.
Most teams can deploy Workativ in weeks, compared to the months often required for enterprise-first platforms like Moveworks.
No. Workativ is 100% no-code, allowing internal teams to build, update, and scale workflows without relying on external professional services.



Deepa Majumder is a writer who nails the art of crafting bespoke thought leadership articles to help business leaders tap into rich insights in their journey of organization-wide digital transformation. Over the years, she has dedicatedly engaged herself in the process of continuous learning and development across business continuity management and organizational resilience.
Her pieces intricately highlight the best ways to transform employee and customer experience. When not writing, she spends time on leisure activities.
